Social Threads is owned and operated by Sara Reardon and Maureen Coyle. Sara was a previous buyer for Bloomingdale's and Maureen was a former Wall Street executive. They’re not sisters by blood, but they are by law (sisters-in-law to be precise)! And are definitely bonded by their love of fun, affordable, quality clothing! As full-time moms (3 kids each) they know what it is like to be busy and have very little time to shop.